Assistant Manager, Brand Marketing and Management

The Position

The successful incumbent will be responsible for brand perception research, customer satisfaction survey, brand governance support and marketing intelligence to strengthen HKSTP’s overall brand and ecosystem positioning.

1. Perception and Brand Health Studies

• Act as project owner to plan and execute local and global brand perception studies with external research agencies, including scope definition, questionnaire design, sample plan and timeline management.
• Coordinate budgeting, vendor management, fieldwork monitoring and quality control to ensure robust, timely delivery of brand tracking and ad-hoc studies.
• Synthesise findings into clear insight reports and recommendations for senior management and cross-department stakeholders, including presentations and dashboards.

2. Customer Satisfaction Survey (I&T Ecosystem)

• Serve as PIC of HKSTP’s annual customer satisfaction survey covering park companies in our I&T ecosystem.
• Work closely with business units to define objectives, survey content and contact lists, and coordinate survey execution (online, quantitative and/or qualitative methods).
• Conduct regular data analysis and track satisfaction, on top of final presentation on insights, learnings and way-forward.

3. Brand Check, Sponsorship and Governance

• Oversee day-to-day brand identity presence across key touchpoints, ensuring consistent application of HKSTP’s visual identity and messaging guidelines in campaigns, events and digital experiences.
• Support evaluation of collaboration and sponsorship opportunities from a brand-fit and visibility perspective, and advise internal teams on brand representation and deliverables.
• Conduct regular “brand check” reviews of major campaigns, partner materials and sponsorship assets, providing constructive feedback and approvals where appropriate.

4. Brand Guidelines, Tools and Enablement

• Maintain and update HKSTP brand guidelines, playbooks and asset libraries covering visual identity, tone of voice and application across marketing, communications, events and digital platforms.
• Provide guidance and training to internal teams and agencies on correct brand usage, and manage access to logos, templates, photography and other core brand assets.
• Support development of new brand tools (e.g. templates, checklists, reference decks) to improve brand governance and execution efficiency across the organisation.

5. Marketing Intelligence and Trend Tracking

• Monitor global and regional branding, place-branding and I&T ecosystem marketing trends, and benchmark HKSTP against relevant peers and competitors.
• Consolidate market, competitor and audience insights into regular intelligence updates and strategic recommendations for the Brand Team and other business units.
• Explore emerging methodologies, tools and platforms (e.g. social listening, brand tracking dashboards) to enhance HKSTP’s insight and measurement capabilities.

6. Perform any other duties as assigned by the management

The Candidate

• Bachelor’s degree or equivalent in Marketing, Communications, Business, Social Science, Statistics or related disciplines.
• A minimum of 5 years of experience preferably in brand/marketing, market research, customer insight or marketing intelligence, exposure in agency, research house, corporate marketing or public-sector organisation a plus.
• Higher education or professional qualifications with less experience will also be considered
• Hands-on experience in quantitative and/or qualitative research, customer satisfaction surveys, or brand tracking projects, including working with external research agencies.
• Solid understanding of branding, customer experience and marketing communications, ideally within innovation, technology, property, place-branding or related sectors.
• Strong analytical and storytelling skills, with the ability to translate data into clear business and brand recommendations for non-technical stakeholders.
• Excellent project management, budgeting and stakeholder management skills, with the ability to manage multiple studies and requests simultaneously under tight timelines.
• Good communication and presentation skills in English and Chinese (written and spoken), with confidence in engaging senior management and cross-functional teams
• High attention to detail, organised, proactive and collaborative, with a passion for branding, research and the I&T ecosystem.
• Proficiency in MS Excel/PowerPoint and familiarity with survey tools, data visualisation or analytics platforms is an advantage.

What We offer  

• Unique Work.Live.Play.Learn culture in Hong Kong’s largest Innovation & Technology ecosystem
• 5-day work week, attractive annual leave and additional special leave
• Medical benefits including dental and annual check-up from Day-1, with extended coverage to dependent(s)
• Professional training and career advancement opportunities
• Accessible to various bus service with network across different locations in HK

Interested parties please submit your application by clicking “Apply Now”.  Commencing position will be commensurate with qualifications, relevant experience, and competencies.  

The application will remain open until the position is filled. HKSTP reserves the right not to fill the position.

Personal data provided will be treated in strict confidence and used for recruitment purpose only.  All personal data collected will be used strictly in accordance with employer’s personal data policies, you can refer to the Corporation’s Privacy Policy Statement at https://www.hkstp.org/privacy-policy/

Applicants not invited for interview within 6 weeks may consider their applications unsuccessful.  Personal data of unsuccessful applicants will be retained for a maximum of two years counting from the date the vacancy has been filled.

About Hong Kong Science & Technology Parks Corporation

Hong Kong Science and Technology Parks Corporation (HKSTP) was established in 2001 to create a thriving I&T ecosystem grooming unicorns, more than 15,000 research professionals and over 2,400 technology companies from 26 countries and regions focused on developing healthtech, AI and robotics, fintech and smart city technologies, etc.

Our growing innovation ecosystem offers comprehensive support to attract and nurture talent, accelerate and commercialise innovation for technology ventures. HKSTP continues contribute in establishing I&T as a pillar of growth for Hong Kong.

More information about HKSTP is available at www.hkstp.org.