Associate Director, Brand Marketing and Management
The Position
Reporting to Chief Marketing Officer, the incumbent will oversee the development and management of the HKSTP brand and associated marketing strategies. In this position, the role will develop marketing campaigns and initiatives that align with the organization’s goals and objectives.
- Develop marketing campaigns that align with the HKSTP’s long-term objectives and brand image
- Oversee the implementation of marketing plans to ensure they are carried out according to schedule and with quality
- Manage the HKSTP brand’s public image by communicating with the media, conducting market research, and performing brand analysis
- Create and maintain a strong brand identity across all touchpoints
- Evaluate the performance of advertising campaigns to ensure they are effective in reaching the target audiences
- Oversee the development of creative assets, work with internal teams and agencies to ensure on-brand, high-quality deliverables
- Manage budgets for all brand marketing initiatives, ensuring efficient use of resources to maximize ROI
- Analyze data and insights to inform marketing strategies and optimize campaigns in real-time
- Continuously strive to improve the effectiveness of marketing programs and contribute to the overall growth and success of the company
- Perform any other duties as assigned by the management
The Candidate
- Bachelor’s degree preferably in Marketing or related field is required; an advanced degree is preferred
- Minimum 12 years’ working experience with at least 5 years’ management experience leading a sizable team in related marketing pillars and preferably gained in MNC
- Proven track record of developing and executing successful brand marketing campaigns
- Strong understanding of brand strategy and positioning
- Excellent analytical skills and experience using data to inform marketing decisions
- A confident and persuasive team leader able to work strategically and operationally; drive performance; collaborate and work well in a dynamic and rapidly changing workplace
- Experience with digital marketing tools and platforms
- Excellent proficiency in both verbal and written English and Chinese, including Cantonese and Putonghua
What We offer
- Unique Work.Live.Play.Learn culture in Hong Kong’s largest Innovation & Technology ecosystem
- 5-day work week, attractive annual leave and additional special leave
- Medical benefits including dental and annual check-up from Day-1, with extended coverage to dependent(s)
- Professional training and career advancement opportunities
- Accessible to various bus service with network across different locations in HK
Interested parties please submit your application by clicking “Apply Now”. Commencing position will be commensurate with qualifications, relevant experience, and competencies.
The application will remain open until the position is filled. HKSTP reserves the right not to fill the position.
Personal data provided will be treated in strict confidence and used for recruitment purpose only. All personal data collected will be used strictly in accordance with employer’s personal data policies, you can refer to the Corporation’s Privacy Policy Statement at https://www.hkstp.org/privacy-policy/
Applicants not invited for interview within 6 weeks may consider their applications unsuccessful. Personal data of unsuccessful applicants will be retained for a maximum of two years counting from the date the vacancy has been filled.
About Hong Kong Science & Technology Parks Corporation
Hong Kong Science and Technology Parks Corporation (HKSTP) was established in 2001 to create a thriving I&T ecosystem grooming 13 unicorns, more than 15,000 research professionals and over 2,000 technology companies from 28 countries and regions focused on developing healthtech, AI and robotics, fintech and smart city technologies, etc.
More information about HKSTP is available at www.hkstp.org.