Marketing Manager (Website & Digital Platforms)

The Position

Digital Ecosystem - content and platform management

• Owner of multi-digital platforms to drive the strategic roadmap and technical orchestration of the holistic digital ecosystem, including the corporate website (Sitecore), mobile app, digital asset management system, and integrated on-site multimedia displays to ensure a unified brand exposure
• Serve as the go-to person in Marketing Department for website relevant troubleshooting, and enhancements. This includes resolving CMS-related problems, coordinating with vendors/agencies, and ensuring smooth website operations on a day-to-day basis
• Serve as the "brand gatekeeper" by managing regular content updates, conducting QA/UAT for new features, and ensuring visual and tonal consistency across all platforms
• Work closely with various Business Units to understand their requirements (UI/UX) and translate business needs into effective digital platform solutions and enhancements.
• Coordinate with external creative/technical agencies to facilitate high-quality copywriting, design assets and adaptation
• Monitor website traffic and performance using Google Analytics and Sitecore. Provide regular insights and recommendations to optimise user experience

Project coordination and digital execution

• Support project planning, tracking, and reporting for digital initiatives, utilising tools like Jira to maintain backlogs and documentation
• Participate in User Acceptance Testing process for new features and bug fixes, ensuring all digital deliverables meet quality and usability standards before launch
• Implement and manage GEO/AIO, including keyword research, and metadata management, to enhance corporate website search performance

Operational support

• Assist in the annual budget planning, and procurement processes
• Perform other duties as assigned by supervisor

The Candidate

• A Bachelor’s degree preferably in Marketing, Information Technology, Business Administration, or related disciplines
• Minimum 8 years of hands-on experience in digital project management, preferably in web or mobile applications within the hospitality, property, or related industries, gained in sizable or multinational companies
• Higher education or professional qualifications with less experience will also be considered
• Strong technical aptitude with hands-on experience in Content Management Systems; familiarity with AI and emerging technologies is an advantage
• Practical experience with project management tools such as Jira for backlog management and documentation is an advantage
• Knowledge of HTML and web tracking tools is a must
• Keen interest in the latest digital trends and technologies
• Highly organised, with strong attention to detail and excellent execution skills
• Proficient in Microsoft Office applications (Word, Excel, PowerPoint) and Chinese word processing
• Good command of both written and spoken English and Chinese

What We offer  

• Unique Work.Live.Play.Learn culture in Hong Kong’s largest Innovation & Technology ecosystem
• 5-day work week, attractive annual leave and additional special leave
• Medical benefits including dental and annual check-up from Day-1, with extended coverage to dependent(s)
• Professional training and career advancement opportunities
• Accessible to various bus service with network across different locations in HK

Interested parties please submit your application by clicking “Apply Now”.  Direct applicants who do not apply via the “Apply Now” will not be progressed further. Commencing position will be commensurate with qualifications, relevant experience, and competencies.  

The application will remain open until the position is filled. HKSTP reserves the right not to fill the position.

Personal data provided will be treated in strict confidence and used for recruitment purpose only.  All personal data collected will be used strictly in accordance with employer’s personal data policies, you can refer to the Corporation’s Privacy Policy Statement at https://www.hkstp.org/privacy-policy/

Applicants not invited for interview within 6 weeks may consider their applications unsuccessful.  Personal data of unsuccessful applicants will be retained for a maximum of two years counting from the date the vacancy has been filled.

About Hong Kong Science & Technology Parks Corporation

Hong Kong Science and Technology Parks Corporation (HKSTP) was established in 2001 to foster a thriving innovation and technology (I&T) ecosystem that nurtures emerging companies, supports numerous research professionals and technology firms from various countries. This ecosystem focuses on developing sectors such as life and health tech, AI & robotics, fintech, and smart city technologies, etc.

HKSTP provides comprehensive support to attract and nurture talent, accelerating the commercialization of innovations for technology ventures. The Corporation continues to contribute in establishing I&T as a pillar of growth for Hong Kong.

More information about HKSTP is available at www.hkstp.org.